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For the most trusted name in home leisure, come to Premium Pool and Spa

The heart and soul of Premium Pool and Spa is Jeremy Graham, owner and manager, who has been providing hydro-therapeutic massage options to the Okanagan for over a decade.

In the following interview with Jeremy Graham, we discover what motivates him to continuously strive to excel in providing quality solutions to your hydrotherapeutic needs!

Please describe the core values gained from your upbringing, how you obtained them and how they affect you in business today.

Responsibility, integrity and honesty. I was brought up in a family business. My parents owned an equipment rental company in Prince George and so even as kids, we were taught to help out. Myself and my two older brothers would go in after school and on weekends to help Mom and Dad with whatever help they needed.

The rental industry is very customer service oriented. We did a lot of wedding rentals, so attention to detail and customer satisfaction was always a top priority. Mom would show us how to check and double check the orders to make sure they were perfect. A Brides wedding day is something you had better get right! if you didn’t, you had to make it right, no matter what it took! My parents were very good about taking responsibility! They understood that everything that went on in their company was their responsibility and if someone made a mistake, ultimately they were responsible to fix it!

They taught us that no matter what happened or whose fault it was, it had to be dealt with, so you might as well just admit your part and do whatever it took to fix it!

How did the rental industry prepare you for the hot tub industry?

The rental business was quite challenging. We had to learn how every piece of equipment worked, how to use it and how to fix it when it broke. And that was the easy part. The hard part was how to handle the irate contractor when something broke or even worse, you gave them the wrong tool for the job and it wasted their entire day!

As contractors, it was critical that they get equipment that worked right the first time, so we learned how to ask the right questions to ensure that we gave the customer the right tool for the job! Dad would always say “Do it right! Do it once” Every piece of equipment had to be thoroughly tested, cleaned and put back on the shelf ready for the next customer.

When I was in my late teens I was recruited by Kal Tire as a shop foreman. I was 17 and in charge of up to a dozen men (most of which were older than me) It was very challenging and I learned that if I treated everyone with respect and never asked anyone to do anything I wasn’t willing to do myself, then we got along just fine.

When I was about twenty my dad fell ill and needed me to come back to the family business. For the next ten years my brother and I looked after nearly everything. Being the boss as a kid was hard. You had to earn every bit of respect you got. You had to prove yourself knowledgeable and trustworthy time and time again. I guess this taught me that if you just never break someone’s trust you will always have it.

Stick to your word. If you say you’re going to do something, you better do it. Our dignity and other peoples respect rely on being honest. Never brake a promise and never under deliver.

My parents still own that business today, it has served that community for over thirty years.

What makes Premium Pool and Spa unique as a retailer and service provider?

It’s about being in business for the right reasons. We care about improving people’s lives! As a child, I always had back problems. Lifting all that equipment was hard on me. As a teenager I was always in pain and couldn’t seem to find relief. I was in so much pain at times that all I could do was curl up in a ball and become ill! It felt like someone was grabbing my spine with both hands and crushing it. It was really bad. Then my parent bought a hot tub! I was in it every day and soon my back got better!

The spasms stopped and I could function again. When I moved out on my own, I totally relapsed. I would go to visit and use their hot tub or go to the local Recreation Centre but it wasn’t enough. Six years ago when I was searching for an opportunity that would allow me to move to the Okanagan, I came across and ad for a Beachcomber dealership for sale in Salmon Arm and I loved the idea! Well at least until I researched every brand of hot tub I could find. Selling only the best hydrotherapy in the world made perfect sense, so of course I chose Jacuzzi®.

Actually there is a little more to it than that. I applied to sell Jacuzzi® and then fortunately they chose me over three other applicants because of my history with customer service!

Could you describe one of your typical workdays?

My days are usually packed with more work than I can manage. There is a tremendous amount of detail that goes in to making sure that all customers’ expectations are met or exceeded and that all of our employees have the tools they need to meet those expectations.

What do find most enjoyable about running Premium Pool and Spa?

We have a lot of laughs! The favorite part of my days is when one of our many great customers comes in to share their experiences. We have a truly excellent customer base. Generally our customers are very positive people that live in the Okanagan for the same reasons I do, oh and I get to help them feel less pain or connect with their loved ones on a deeper level. So, it truly feels great to be a part of that!

What is your goal with each and every customer in regards to service and providing value? & what specific difference would you like to make in their lives?

I want to continue to provide products and services that benefit their lives. Life is short. I want to make peoples live more enjoyable.

What would you like to tell customers/families about what to expect from Premium Pool and Spa?

We are problem solvers! Expect that we will do everything in our power to help you find a solution to your problem. Whether it is a leaky pool or chronic pain. Our success is measured by the amount of people we help.

Premium Pool and Spas has stores in Kelowna, Kamloops and Vernon and service the surrounding areas. In addition to featuring the leading brand of quality hot tubs we also design and sell pools and offer a fabulous collection of patio and lawn furniture! We offer quality chemicals for all kinds of hot tubs, spas and pools.

All of our services and products are offered at great prices and only quality products are sold. With over a dozen years in the pool and spa business, our friendly and knowledgeable staff will help you maximize your backyard enjoyment!

If you want advice on how to keep your water clean and sparkly all the time, we’re here to help! Bring in your water for a free water test any time! We can help you maintain your pool or hot tub water with very little effort.

We are dedicated to helping you increase the quality of your life and leisure time with top of the line Jacuzzi® products and quality service! We are so excited and confident that you are going to love a Jacuzzi® hot tub that we would like you to schedule a soak in one of our hot tubs today! Come on in and try one out to see what we are all about!

As we move forward we will continue to anticipate and address your needs effectively and efficiently. We will carry on the Jacuzzi® tradition of style and ingenuity, creating water that moves you®.

About the brand

When it comes to hot tubs, nobody does it better than Jacuzzi®. Nobody even comes close.

The Jacuzzi brothers invented the very first hot tub over fifty years ago and they have been innovating and improving upon it ever since. Today, Jacuzzi® is the world’s most recognized and largest selling brand of hot tub. Jacuzzi has over 250 worldwide patents for advancements in pump systems, jet technology, air controls and product design.

Always looking to improve the Jacuzzi® experience, the addition of waterfalls, stereos, integrated water-maintenance and easy-care synthetics keep Jacuzzi on the cutting edge and sets standards the world over.


Let us help you explore the possibilities that are available to you at Premium Pool and Spa!